How to Choose the Right Marketing Agency

There are plenty of marketing agencies out there, and some are definitely more successful at getting results for their clients than others. To help you determine which agencies best suit your needs, here are a few significant factors you should consider for each candidate:

Strong Reputation

Before making up your mind about an agency, you may want to see what others have said about them. This means looking beyond their official websites, where you will only ever see positive comments. Find independent sites where anyone can describe their experiences with them. Of course, no one is perfect, and you’re unlikely to find an agency that completely avoids criticism. But these add more nuance to their reputation, allowing you to see exactly how each is generally regarded.

Something to keep in mind is that newer and smaller marketing agencies may not have nearly as many reviews as their larger, more established competitors. Be considerate of this fact when you sort through potential marketing partners. Your perfect match may just be one that you have not heard much about before.

Flexible Practices

Your company’s style and needs may be quite different from those of another in the same industry. Therefore, you will need your marketing agency to treat you differently than they would treat that other client. The best ones view each client as a unique entity and take a unique approach to handling their needs. Partner with an agency that can be flexible in how it handles your marketing campaigns.

With that said, this does not give you carte blanche to reject any suggestions they make that sound disagreeable. After all, you are hiring an agency because they know more about marketing than you. Stay in your lane: you are the expert on your own company, but they are the experts in their field.

Clear Commitment

Contrary to stereotypes, there are marketing agencies out there that genuinely care about their clients. You can see this even in the decision stage if you pay attention to your communications with potential partners. See which ones respond promptly and enthusiastically to your emails. Notice which ones clearly take note of any information you give them about your business. If they honestly address any questions or concerns of yours through personalized messages, you may have a winner.

What American Marketing Agencies Can Do For You

United States marketing agencies may tackle campaigns from several different angles. That is why it is so important for you to know what services each one brings to the table. Here are a few important ones you may want for your business:

Pay-Per-Click Marketing

The pay-per-click (PPC) model is a popular method of driving traffic to websites. If you retain a marketing agency to handle PPC for you, they can get advertisers to post ads for your business online. Each time someone clicks the ad, they go to your website and the advertiser pays you. This may be especially profitable if your agency manages to get your company on Google AdWords, which displays advertisements at the very top of search results pages.

Search Engine Optimization Marketing

On that note, not appearing on the first page of Google’s search results for major keywords can mean far less revenue. People have to be able to find you before they can buy your products. Marketing agencies are increasingly offering comprehensive search engine optimization (SEO) services. The ones on the list above know how to fix up your website in ways that drive organic traffic to it. Given the importance of solid SEO in eCommerce, it is a worthwhile investment.

Email Marketing

Some marketing agencies believe that sending targeted email blasts is an outdated practice. However, more people still open these emails than you may think. If you use this strategy right, you can drive up conversions and expand your audience. Plenty of agencies out there take full advantage of this opportunity to directly reach your site’s visitors through their inboxes. With their help, you can entice loyal customers with news, content, and discounts exclusive to members of the mailing list.

There are so many United States marketing agencies out there that you may want to narrow down your choices based on your area. We have a list of agencies unique to your area. Some top areas include Ft. Lauderdale, Los Angeles, Montreal, New York, and Philidelphia.