The first impression your customers will have of your brand when they visit your website will be your website design. Whether it's colorful, dark, intuitive, or complex to navigate, will be all signs your customers will be looking at to judge your service or product. This is why it's important that your website is designed with both aesthetics and functionality in mind. In the modern day, your website is the face of your business and it will be judged as such. 

Often companies try to be as creative and as flashy as possible when designing their website. What can happen in the process is your website's user experience can suffer. Behind all of the cool graphics, colors, and animations, usually lies a visitor unable to find the call to action, being distracted by the colors and unable to load the graphics on their browser. All of this in combination creates a bad user experience and drives traffic away from your site, which in turn, means fewer sales. 

At the end of the day, everyone with eCommerce websites wants one thing: sales. Web design plays a huge roll in how that happens and the level of success you have in funneling your traffic to the checkout. On average, eCommerce conversion rates tend to be between 1% and 3%, this means that every decimal point increase in conversions can mean a huge increase for your business. Which is why good, easy to use design is important for your eCommerce store. Working with professionals who have data on what works best can help speed up the process of getting conversion focused, winning design. 

With good website design, there is more than meets the eye. There are a lot of moving parts behind the scenes that make the website look the way it looks. When all this coding and programming is done in the back end, it has to be SEO friendly. SEO is the process of optimizing your website for search engines so that you can be discovered. One of the main factors of this is having your website be crawlable by search engine robots so that they can determine the material on your website. With poor website design, the SEO often suffers. So it will be important for you to work with professionals who understand the technical aspects of onsite SEO. 

The good news for you is you won't have to worry about any of this if you work with top-rated professionals. The web designers on this list are the cream of the crop and all can help you design the eCommerce store of your dreams. Simply pick by location, review or description. If you need help making a decision, get in touch!