Factors for Choosing a Good Design Team

When trying to determine the ideal web design partner for your business, you have to analyze a number of different aspects. Here are some factors you should consider when determining which company best suits your needs:

Years of Experience

If you really want to play it safe, you may want to emphasize each web design company’s age as part of your search. Many new companies in this field, as well as the tech industry in general, shut down shortly after opening. Look for those that have already been around for more than a few years. They are more likely to have a plan for being around in the next few years. More importantly for you, they are also more likely to know how to meet the needs and demands of their customers.

Sterling Reputation

Any company you see will naturally describe themselves as the best in the market. If you want a more nuanced perspective, consider learning what their past and present clients think of them. You could look for reviews on independent sites, or you could even contact the clients themselves and ask about their experiences with the team. Taking a variety of accounts together is a good strategy. It would allow you to compare each company’s strengths and weaknesses, then see how they match your own needs.

Strong Samples

While the above factors can be strong indicators of the quality of a team’s work, you should also see the work itself. The websites for all these companies should have links to other websites that they helped design. Visit them and observe how easy they are to navigate and use. Also pay attention to the visual style and see whether it fits your aesthetic. When you observe how they tackled past projects, you can more easily imagine what they might do with your own website.

Web Design Services to Consider Getting

Web design companies may assign their employees to oversee a myriad of different tasks for their clients. Not all of these companies provide the same services, and some provide far more than others. Here are some services that your chosen design team should be able to provide you (in addition to the ones that match your individual needs):

Marketing Services

Many web design companies have their own marketing departments. The professionals who staff these wings should be able to spread the word about all the services and/or products your business offers. Having marketers on the team is important because while the design itself is undoubtedly crucial, online shoppers are far less likely to visit your website if they do not know it even exists. Plus, it saves you time and resources that you would otherwise expend on having to also find and retain a separate marketing agency.

Frontend and Backend Design

A good website needs appealing visuals to draw people in and solid programming to make everything actually work. Good designers know how to marry the two so that they complement each other. They can visually emphasize the elements that cause conversions, and create layouts that are easy to follow. Find a company that can balance both sides and create a design that is elegant, professional, modern, and in line with your own style.

Redesigning Services

Sometimes, the main goal that a client could give to a design team is to fix the errors of, or otherwise improve upon the work of, a different design team. Many companies offer to redesign websites from the ground up and make changes that boost their ease of use, conversion rates, SEO value, load times, and more. Having a website is not enough — like we said at the beginning, it may take a lot of work to optimize it so that it is as good as it can be. Find yourself some web design professionals who understand this and are willing to put in the necessary work.

All the New York web design companies on the above list bear 3dcart’s seal of approval. However, you can find an abundance of excellent design teams all over the United States. If you are so inclined to extend your search for the exact right partner, consider looking at the state’s southern neighbor. You can find a similar list of the best Philadelphia web design companies here.