eCommerce PPC Agencies

Why an Ecommerce Focused PPC Agency is Better

When it comes to marketing, a specialist is certainly better than working with someone who has a broad range of knowledge. This is because a specialist can understand all the nuances and moving parts that a particular subject entails. When to ecommerce, this is definitely the case. Marketers who specialize in ecommerce know how to navigate search engines and social media networks with specific ecommerce goals in mind. The way you advertise for ecommerce on these platforms isn’t the same as every other industry and it takes different skill sets and tactics to succeed, let's talk about why as well as what they are.

Focused approach

The first and most obvious is that it will be a more ecommerce focused approach. You will be working with experts who have had experience in building nothing but ecommerce businesses and they will be applying all their years of data and learnings to engaging in marketing efforts for your site. This will help you tap into years of experience that you wouldn't have if you were to go with a traditional agency despite having similar costs.

Data Driven From the Go

Because they have been in the ecommerce space for a while, you are more likely to start off at a much better Cost Per Acquisition than in most cases when launching an advertising campaign. This is due to the fact that they have constantly been testing conversions and ads with other clients to figure out what works best. So while you account will still require optimization, you won’t be too far off your target in the beginning.

Less Investment of Your Time

Because you will be working with an agency familiar in ecommerce, there won't be too many questions of requirements that are asked of you. Everything necessary will be collected upfront and then you can go back to focusing on your businesses while the professionals do their work.  

What are the Benefits of PPC advertising?

While a lot of people focus on SEO when it comes to their digital marketing efforts, paid advertising can be a great way to jumpstart your business. Here are a few top benefits of PPC advertising.

Instant Revenue

Unlike some other marketing efforts, PPC advertising has the capability to bring in instant revenue for your business.  Paid digital advertising is like a faucet for sales when done right. You can turn it on and off, as well as control the amount flow of traffic coming your way by increasing or decreasing your bids. If you have the budget to sustain it, PPC advertising is a great way to get your startup generating some revenue.

Ability to Test and Improve

There is a famous saying by a top-level marketing executive that goes like this:

“We know half of our advertising budget is a waste, we just don’t know which half.”

When it comes to PPC advertising, you don’t have the problem. Every single thing that you do with PPC advertising can be measured, tracked, tested, and improved. This means that where your campaign starts, is not where it should finish. Over time your CPC should be lower as well as your Cost Per Acquisition. That is one of the biggest benefits of PPC advertising.

Data

One thing that is really valuable about PPC advertising is the data that comes with it. You will get some hard numbers as to what keywords perform best, how they perform, and how your customers are responding to your brand or product. In the ecommerce space specifically, this is of the utmost importance.

Work With a Top Rated PPC Agency

At the end of the day, PPC can provide tremendous value to your business. In order to save yourself time and money on trial and error, you should hire experts to do the work for you. Most customers find that they were spending more on campaign flaws then the cost it would take to hire an agency to do the work for you. Use our list of the top PPC agencies and get your ecommerce business up and running.