How to Pick a Web Design Company

All of the web design companies on the list are exceptional. With that said, you need to understand how to determine which is best for your business’s specific needs. Here are a few factors to help you make the right choice from the design teams listed above:

Assess and Compare Samples

If you want a better idea of what a certain team of web designers might do with your site, why not look at what they have done with others? Every web design team provides links to their previous work — or at least, the ones that are proud of that work do so. By looking over their samples with a critical eye, you can get a feel for their aesthetic styles and their grasp on functionality. Comparing the samples of one company against those of another never hurts, as long as you make sure to compare them with your own vision for your eCommerce store.

Observe Their Receptiveness

A good design team should be as flexible as the code they work with, in regards to meeting your demands. When you reach out to them, take note of how they reply to your emails. Do they seem interested in collaborating with you? Are they answering all your questions in detail? Are they hesitant or even resistant to any of your requests? (Note: this is not to say they lack the right to put their foot down when you demand something impossible.) If they are not trying hard to win you over, they may not try hard when working on your website.

Read Some Reviews

Sometimes, the best way to really see a company for who they are is to learn what their clients think of them. This does not refer to the glowing five-star testimonies you will see on their homepages, but rather the earnest reviews on completely independent websites. You can also look up and contact a design company’s former clients about their experiences. This way, you can discover how the designers treated the customer and how satisfied they were with the final product.

Must-Have Web Design Services

The term “web design” can be applied to many different practices. While all contribute to the final product, some are more important than others, and the designers you choose need to be particularly adept at those. When making a choice, check if a company you are considering can do the following services — and do them well:

Graphic Design

Every brand has its own personality, and the visual aesthetic of your website is a good way to communicate that personality. Pretty much every web design company handles graphic design, but you need to choose one that will choose the appropriate graphic style for your brand. If your online store specializes in selling horror novels, it should have a completely different aesthetic than if your store offers pet supplies. On top of that, your team must have a strong sense of artistry and balance. Nobody wants to visit a website that looks tacky.

Backend Design

Having a website that looks good is important, but it also needs to function well. While graphic designers deal with the frontend, the professional coders on the team should work on the backend. This means streamlining navigation, creating good landing pages, and generally improving ease of use. The two sides often work hand-in-hand in tasks like keeping pages from appearing too crowded, or visually emphasizing anything that creates conversions. Do not look for a company that does just one end well.

Responsive Design

Your website may look fantastic and have excellent usability — on a typical computer screen. However, that does not necessarily mean everything works quite as well on the smartphone screen (or, for that matter, a smaller window with different dimensions than one that is full-sized). Designing a website with “responsiveness” in mind corrects this so your website always looks good and feels right. This is especially crucial for your business’s success as people increasingly do their online shopping on their phones. When considering candidates, you must ask them if they provide this service.

Our list of the best Philadelphia web design companies is not the only one of its kind on our site. The rest of the United States is positively packed with brilliant and innovative designers willing to lend you their expertise. For an example, check out our choices for the top Ft. Lauderdale, FL website design companies here.